Earn your bachelor's degree in digital media and unlock endless creative possibilities
— New!Get ready for the next step in your creative career by earning SPC’s digital media bachelor’s degree. With courses interwoven in art, advanced technology, and business, you gain a full understanding of the creative process, how to manage projects and how to solve problems. You’ll also build on your digital skills in graphic design, User Experience design (UX), video and art direction, narrative storytelling, and specialized digital tools. Once you graduate, you’ll be ready to lead creative team projects or expand your business.
This academic program prepares you for the following careers. All job data is provided by the U.S. Department of Labor.
Producers and Directors
Salary Data
Tampa-St. Petersburg-Clearwater, FL Metro Area Average
Florida Average
Projected employment for Florida
2023 Employment
7,980
2033
8,950
Percent Change
12
Projected Job Openings
790
Camera Operators, Television, Video, and Film
Salary Data
Tampa-St. Petersburg-Clearwater, FL Metro Area Average
Florida Average
Projected employment for Florida
2023 Employment
2,440
2033
2,570
Percent Change
5
Projected Job Openings
230
Art Directors
Salary Data
Tampa-St. Petersburg-Clearwater, FL Metro Area Average
Florida Average
Projected employment for Florida
2023 Employment
4,740
2033
5,450
Percent Change
15
Projected Job Openings
550
Skills you learn with the digital media bachelor's degree
- Creativity and Concept Development: Generating and refining concepts through a structured design process by applying research, brainstorming, the elements and principles of design, and a cycle of iterative feedback when constructing completed design projects that meet client needs.
- Technical Proficiency in Multiple Areas of Digital Media: Evaluate and use appropriate raster, vector, page layout, web, video, and time-based industry-standard software applications to create high-quality, visual solutions for multiple forms of digital media like graphic design, video production, UI/UX, motion graphics, social media, digital storytelling, and illustration.
- Effective Communication: Explain design concepts, present this work effectively, defend design decisions, and collaborate with various audiences, including clients and team members, throughout the creative process.
- Business Practices / Ethical and Professional Standards: Implement project management principles and ethical business practices in digital media production to analyze a client brief, draft business forms, track project processes, communicate with clients, and present a finished design.
Digital Media Bachelor of Applied Science
DIGME-BAS
Effective Beginning Catalog Term: Fall 2025 (655)
The requirements shown below are valid beginning Fall 2025 (655), and may not reflect degree requirements for current students. Current students should visit My SPC and view My Learning Plan to see specific degree requirements for their effective term.
Program Summary
Digital designers and videographers perform works for visual storytelling, advertising content, editorial content, and client-based assignments. A graphic designer creates images and manipulates them, while a video editor creates a story using images, titles, logo, graphs, charts, maps etc., created by digital/graphic designers. Both professions utilize their knowledge and skills to expand and focus on digital applications. The Bachelor of Applied Science in Digital Media at SPC provides Pinellas County residents the opportunity to earn a professional degree complimenting the traditional workforce emphasis of baccalaureate programs in state colleges by offering upward mobility into leadership/management positions for two-year graduates who are working locally in fields such digital media, graphic design, video, and production.
Graduation Requirements
All courses must be completed with a minimum grade of "C".
GENERAL EDUCATION: All students must complete the 36 credit general education requirement in order to graduate from this program. A.S. degree holders may need to complete an additional 15-21 general education credits to complete the thirty-six (36) credit hour general education requirement.
FOREIGN LANGUAGE: If you have not completed two consecutive years of the same foreign language in high school or 8 credits in college, you will need to complete 8 credits of foreign language before completing the B.A.S. program.
CIVIC LITERACY: As per Florida Rule 6A-10.04213, baccalaureate degree students entering a Florida College System (FCS) or State University System (SUS) institution in the 2021-2022 academic school year and thereafter must demonstrate competency through successful completion of a civic literacy course AND by achieving a passing score on the Florida Civic Literacy Examination (FCLE).
Academic Pathways
The Academic Pathway is a tool for students that lists the following items:- the recommended order in which to take the program courses
- suggested course when more than one option exists
- which semester each course is typically offered
- if the course has a prerequisite
- courses that may lead to a certificate (if offered in the program)
Please verify the Academic Pathway lists your correct starting semester.
Program Leadership Information
Florida CIP Code
1101003041 - Digital Media (BAS )
Federal CIP Code
10.0304 - Animation, Interactive Technology, Video Graphics, and Special Effects.
Continuing your Education at SPC
SPC's three digital media certificates in Digital Graphic, Multimedia Foundations and Video Production, transfer to our Digital Media A.S. Degree. The A.S. degree articulates to our Bachelor of Applied Science in Digital Media.
